Just imagine the scene if Apple had projected “$179” onto the screen during its announcement (and priced the UK model at £149). Apple stock would have rocketed
Yup. Right until the next financial quarterly results came in, showcasing how Apple’s profits had plummeted, at which point the stock would have followed suit.
Perhaps Apple has misjudged the market. Maybe the iPad mini won’t sell that well. If that’s the case, there’s nothing to stop Apple adjusting its price-point later. But people have in the past argued against Apple’s pricing decisions regarding mobile products, and yet all the devices have flown off the shelves. It’d be a brave or stupid tech hack that would bet utterly against that happening this time round.