Tech pundits are strange creatures. I’m fairly certain some of them don’t bother with trifling matters such as listening to what they’re saying or reading what they are writing. Take, for example, Andrew Keen’s piece on TechCrunch. He trots out yet another piece about Steve Wozniak, Apple’s co-founder that’s had bugger-all to do with anything Apple’s done in a very long time, and who while being a brilliant engineer had about as much marketing savvy as a squirrel.

In case you’re wondering, his latest nugget of info is that he’s concerned Microsoft has become a more innovative company than Apple. (Microsoft’s current innovation, in case you’ve forgotten, is to desperately try to make tablets into laptops, while desperately trying to make its tablet OS run Windows-style Office apps, while desperately trying to remain relevant.) Well, fair enough. This is what Woz does these days—he talks about tech stuff, and because of his place in the history of computing, people listen. They ignore his overtly engineer focus, and the fact his hit rate in terms of what will come to pass is no better than anyone else’s, but they listen. And then they report. And then they suggest what he says has bearing on the current market, when it mostly doesn’t.

To be fair, Woz also seems like a really nice guy. I’m sure I’d get swept up in what he’s saying should I ever get the chance to meet him, but not quite to the same level as Andrew Keen.

Much has been said about his unworldliness, but Woz is now so savvy, smooth and smart that I wonder whether, if Tim Cook should stumble, Apple might consider bringing him back as their CEO.