[S]torage capacities referenced or implied1 in the names or advertisements for personal computers, tablets, and smartphones should not exceed the amount of space available for end-user installation of third-party2 applications and data, after enough software has been installed to enable all commonly advertised functionality.
With the 64 GB Surface Pro only having 23 GB of free space for anyone to actually use (The Verge), Arment’s bang-on with this. It’s annoying enough when you buy an iPad and realise iOS has ronched about 4 GB of space, but it’s insane that you can now buy a unit and find well over half the storage space taken up by the operating system and some bundled apps. At best, it’s misleading; at worst, it’s outright deception. It’d be interesting to see what would happen if people complained to local advertising standards watchdogs about this.