Apple didn’t send me an iPhone X review unit. Clearly, I should now be outraged or something, and so here’s what I plan to do:

  • Get on with my life, continuing to write about Apple as I see fit, working with my existing iPhone that’s only a couple of months old, and which I’m actually perfectly happy with anyway.
  • Keep an eye out for iPhone X coverage, because I’m naturally interested in it, and may well upgrade to that line when next year’s model’s released.
  • Pop into a local Apple Store when the iPhone X is on display and the crowds have died down a bit, to play around with one.

Here’s what I don’t plan to do:

  • Whine about Apple giving some people who aren’t wealthy white guys iPhone X review models to talk to their readers about.
  • Complain about Apple further widening its reach beyond tech bloggers, by giving people in other areas of journalism (including YouTube) a chance to talk about the new phone.
  • Conflate people being seeded with a review unit with them seemingly getting a bit of hands-on time, to make a short video.
  • Call out and insult the 19-year-old nephew of a writer who was provided a review iPhone X, because said reviewer gave the kid the iPhone for a bit to see what he thought about it.

Because that would be a shitty thing to do.