I earlier saw a prominent tech pundit complain about Apple’s latest event. Said event was branded as “by innovation only”, but the pundit argued the updates were small, and even the new iPhone cameras didn’t do much more than those on rival devices.

My take is this: if you are disappointed with Apple keynotes – and especially if you are disappointed on a regular basis – you should perhaps take stock of why. If it’s because of a play on words that’s a traditional part of every Apple invite, and that as often relates to its ethos as a company as what’s going to be announced, more fool you. And if it’s because the vast majority of updates from Apple – and indeed all technology companies – are iterative, perhaps stop reading Apple rumour sites. They constantly argue Apple will revolutionise everything in tech, every few months, because that’s what gets eyes on pages. Reality has never agreed.

I’m actually quite happy with my predictions piece for Stuff on the event. I’ve long directed those columns away from the hyperbolic, instead being more concerned about what is likely to happen, and what that means for end users. I had a few misses this time – Apple Pencil for iPhone; Apple Watch sleep tracking; Apple TV update; the fact Apple did update an iPad – but was I disappointed? Not really.

The new iPhones look fantastic. The Apple Watch gets its most-requested feature (an always-on screen). Apple Arcade when demoed didn’t grab me, but the subsequent information from Apple’s press site did. I didn’t find the iPad announcement thrilling, but when I mentioned the price to my wife, her only response was: “That’s really good value”.

So perhaps it’s time to take a step back, reflect on the amazing devices – from Apple and others – we are fortunate enough to be able to use, and provide insight to readers in how they can improve their lives. Then we can stop griping about unfulfilled wishes based on outlandish rumours.