With every gamer wanting every game everywhere, Iwata’s statement has gone down like a sack of shit, but the reality is that Nintendo has, for many years, been the closest thing to Apple in the gaming space. It operates a largely closed model, and it’s therefore able to innovate—something it does far more often than its rivals, and often regarding UI/UX rather than by churning out Yet Another Console That Can Shift More Polygons. Because of this, Nintendo’s totally right to continue its ‘lock in’ way of thinking. It can do what it wants with its IP and not worry about anyone else.

However, the problem of being the Apple of the gaming space is when Apple itself arrives to spoil the party. On the desktop, Apple gaming has always been a joke, but in the mobile space, Apple is gaining serious ground. Time will tell whether Nintendo acts accordingly to the threat of Apple’s underlying ecosystem (if it doesn’t, it’ll potentially be playing the same game as Sega in a few years), but in retaining a general closed approach, the House of Mario is on the right path.

However, there’s a fly in the ointment that continues to defecate everywhere—Apple’s lack of providing any means of backing up game save/progress data. In Apple’s world, deleting an app means pretending you’ve never used it. Spent ten hours battling through Peggle or GTA? Accidentally deleted a game, or removed a huge app on purpose, to get something else on your device? Too bad: next time you boot the game, it’ll start from scratch.

In the modern era, this simply isn’t acceptable at the best of times. For Apple, it’s an embarrassment, since it aligns this aspect of its gaming alongside the cheapest and nastiest Nintendo DS carts, which don’t offer any kind of battery back-up. With news that iPhone OS 4 would scrap the equally dreadful ‘rate on delete’ dialog box, I was hoping it would be replaced with a dialog that would enable you to save your progress for the app being removed. iTunes would then offer to restore your app’s data the next time you installed it.

With iPad gaming, this issue’s only going to get worse. Looking at the App Store, it’s clear apps in general are going to hugely increase in size—interactive book The Elements: A Visual Exploration clocks in at a whopping 1.74GB (US iTunes Store link). With the iPad screen being much larger than the iPhone’s, games will of course follow suit, due to the huge increase in asset size.

In the long run, iPad users will be faced with a stark choice: delete a game and all the progress they’ve made, in order to buy something new, or just avoid buying anything further. Already I hear from people with iPhones doing the latter, and that will eventually impact on Apple’s sales—unless it has the common sense to provide some way of saving progress for later restoration. Perhaps Game Center, Apple’s gaming social network in iPhone OS 4, will include such functionality. If not, it’ll remain clear that while Apple’s continuing to aggressively target gamers, it certainly doesn’t understand them.

The game became insanely popular—the web’s Tetris—and spawned sequels and versions for many platforms. Clones appeared, including the excellent Zoo Keeper for Nintendo DS, which hugely ramped up the concept’s speed and excitement levels.

Eventually, PopCap retaliated with the stunning Bejeweled Blitz, a Facebook app that was also welded to the iPhone version of Bejeweled 2. The hook: one minute and no waiting for the grid to settle before swapping more jewels. It took the polish and addictive qualities of Bejeweled and smashed them into the exciting speed of Zoo Keeper. Power-ups created frantic, thrilling games, and online scoreboards enabled you to battle friends.

All was good in the land, and they all lived happily ever after… Except they didn’t, because PopCap then ruined its game. If there’s one thing the company should have learned from Tetris, it’s that adding complexity to a simple game screws with the format. And if there’s something PopCap should have learned from online gaming, it’s that level playing fields are important, unless you want to turn your creation into forced grinding depression, MMO-style.

Bejeweled Blitz now has ‘coins’. These enable you to buy ‘boosts’, to attain higher scores. PopCap presumably argues that this rewards long-time players. I’d argue that long-time play is rewarded by added skill and higher scores. All the revision does is provide people who play the game enough to cherry pick cheats to leapfrog others on the high-score table. So rather than being Tetris, Bejeweled Blitz is now Bejeweled MMO, just about the biggest, saddest drop it could have suffered.

With nearly 30 million iPhones and millions of iPod touches in the wild, and many thousands of games available, I wonder how many devs will target iPad, and how many will just continue developing for Apple’s already popular handhelds. If the former happens—and developers take a punt, hoping Apple’s new device will become as successful as iPhone and iPod touch—you end up with another top-quality gaming platform from out of nowhere. If not—which could so easily be the case—iPad will be a pretty device playing games that look OK, but were ultimately designed for another system. Here’s hoping the former’s the case.

Indeed. But I can’t for the life of me see how this is the “most dangerous thing that ever happened to the publishers, ever”. Lower price-points generally mean people just buy games instead of ripping them off (*cough*R4 on DS*cough*), and with the App Store being digital-only, overheads are much lower for publishers. Therefore, decent publishers that aren’t complete idiots should rapidly be able to find a way to make decent money from iPod gaming, more so as the device’s market share increases.

What the App Store and Apple handhelds could finally put paid to, though, is stupid publishers selling games for way more than they’re worth—across the board. To that end, the only thing that has reason to be scared of iPod gaming is greed—and by extension greedy and clueless publishers.