I have an ongoing battle with iCloud. Every now and again, I’ll be informed I’ve run out of space, and I’ll attempt to prune my back-ups. Naturally, Apple would rather I just buy more space, but I’m stubborn. Also, I don’t like paying for a system where management is opaque, fiddly, and doesn’t always work; and I don’t like splashing out something where it’s impossible to figure out where the storage is used. (Right now, I have about 10 GB of space that’s unaccounted for. From what I can tell, this is commonplace with iCloud Drive.)

iCloud is deeply unimpressive in other ways, too. On deleting stored content, there’s no guarantee the system will recognise this. It appears to cache data about available space, and then sometimes loses it completely. At the time of writing, my Mac is erroneously stating I have 49.96 GB available, despite my iPhone and iPad both saying I have 0 bytes from 50 GB to use.

But the worst bit of all this is in how Apple has chosen to assign space on iCloud. Things like Notes are not prioritised in any way. So all of that lovely cross-device Apple seamlessness goes away the second you run out of space. You’re held hostage to opaque back-ups – unless you decide to stop backing up. And then woe betide you should something go wrong with your device.

I know it’s only a few quid a month for the next tier of iCloud, but that’s still a few quid I’m loathe to spend. Also, plenty of people simply cannot spare that kind of money. I’m sure for Apple execs earning millions, they don’t understand why people push back against what they consider a service that offers great value. But really Apple needs to look again at iCloud.

Why when you pay for an upgrade to a new tier does your original free 5 GB vanish (unlike, say, with Dropbox)? Why when you buy a new device is your original 5 GB of free space not bumped up a little, as a thank-you for you buying new hardware? And, most importantly, why doesn’t iCloud actually work properly, when it comes to storage management and figuring out how much space you have available? Given that Dropbox can tell me this instantly across every single platform it’s running on, it’s a bit poor that iCloud can’t.