Why Android has nothing to fear from the iPhone 5C
Trained to expect Microsoft’s level of market dominance during the height of the Windows era, every company now seemingly has to lose for one to win. So it goes with the iPhone 5C, set to launch on 10 September. The budget iPhone apparently spells doom for Android (because if Apple has a cheap phone, everyone will of course buy it at the exclusion of everything else) or possibly for Apple (because it’ll be a massive failure).
I explore how Apple thinks, the red-herring of market-share, profits, what the iPad mini means for the iPhone line, and the inevitability of what will happen after Apple reveals its new device on the 10th.