Click! Click! ARGH!

I’m a tad late in mentioning it, but I was again fortunate this month to pen .net’s cover feature, which this time was about site navigation.

As is often the case, it’s inevitable that personal opinion creeps in to these things, even if I’m not quoted myself. Through the words of others, my own preferences were pretty evident in the piece: a love for intuitive, simple, carefully labeled and consistent navigation. Perhaps surprisingly, this didn’t mean saying nasty things about Flash, and although I bit my tongue a couple of times, Adobe’s ubiquitous technology got a good showing and not a hammering.

What was hard, though, was deciding on the best-in-show sites: ten examples of top-notch navigation, each of which happened to be different enough from the others to warrant inclusion. These days, I’m pretty easily annoyed by websites, and many have absolutely ghastly navigation in so many ways.

Overall, I’m pretty happy with the sites I chose, which included Guardian, Adobe, Wieden+Kennedy, Apple and the BBC. It’s notable, though, that even in these leading sites, there are major problems: the BBC’s effort to make mainstream user-personalisation of the navigation experience is hampered by dreadful bulky design conventions; and Apple’s no-nonsense approach is gradually being eroded by things like utterly hateful ‘activate on hover’ Ajax drawers.

Truly, no-one gets things perfect, but the general tendency now appears to be towards inconsistency and being too clever for your own good. After recent years of simplification and honing down, and with devices like iPhone showing how simple and efficient navigation can be, that’s a worrying trend to see.