Oh dear.

No, seriously. Oh dear.

Sony’s decided to fight back against iOS gaming (having lost a huge chunk of handheld marketshare to Apple), and it’s doing so by spraying bullshit at you from your television.

The above two links both lead to the appalling advert Sony’s running. If you don’t care to watch it (and I won’t blame you if that’s the case, since it might make you want to punch things—such as whoever came up with the idea and whoever signed it off, along with your screen, JUST TO STOP THE PAIN), here’s what happens:

Moron on a bike says “Dear PSP, check out this sweet game I got”, holding up a device that doesn’t at all look like an iPhone and yet has graphics worse than any iOS game I’ve ever seen. (And, believe me, I’ve written enough ‘best 10 free iPhone game’ articles now to have seen dozens of very bad iPhone games.) SCREEN PUNCH #1!

Hip kid on a bus (you can tell he’s hip, because he wears his hat in a manner that makes it look like it’s sliding off his head—COOL!) says “That ain’t built for big-boy games”, “That’s built for texting your grandma and calling your girl”. SCREEN PUNCH #2!

It’s pretty clear at this point that hip kid, who is, apparently ‘Marcus Rivers, Deputy of Great Game Deals’, is clearly a colossal idiot. If you have an iPhone, chances are you like convergence. You like being able to ‘text your grandma’ and ‘call your girl’; but you also like the fact it does a whole bunch of stuff other than just playing games, although it does that rather well, too, and there are tens of thousands to choose from.

The thing is, I seem to remember a certain other device was once heralded as the King of Convergence. I’m pretty sure it was by Sony and called the PS… something.

Anyway, on with the ad!

Hip kid shoves a PSP into the camera, and yells that for only $9.99, you could be playing THIS! and THIS! and THIS! At this point, I nearly set fire to all my iOS devices before realising that for more than even the most expensive high-end iOS games, hip kid was telling me I could instead buy aged, budget PSP titles! Hurrah! (Incidentally, THIS!, THIS! and THIS! turn out to be GENERIC-O-RACER, RUBBISH-O-QUIZ GAME and CARTOON GOLF GAME. Man, if only the App Store was full of racing games, quiz games and the likes of Let’s Golf!) SCREEN PUNCH #3!

Moron on a bike now gets confused and excited, and hip kid makes everyone’s built-in ‘black person stereotype detection device’ explode in a mixture of overload, fury and SCREEN PUNCH #4! Presumably, Sony’s marketing is aiming to snare dim people who’ve teleported in from the early 1980s.

“Step your game up,” concludes the advert (rather obnoxiously trademarking the phrase). It’s advice Sony should itself take to heart, rather than spewing garbage about the competition. Amusingly, the final logo is Sony’s own, with ‘make believe’ under it. It may as well say ‘away with the fairies’ or ‘WE HAVE TOTALLY LOST IT! PLEASE SEND HELP RIGHT AWAY! NYYYAAAHHHH!’