Oldish news (since I’m catching up post-hols), but good to see common sense has prevailed regarding Walter Isaacson’s biography of Steve Jobs (which is the first to get the blessing of Apple’s head honcho). CNN reported a few days back that it’s now called Steve Jobs By Walter Isaacson. Simple, straightforward and to the point, just like the best of Apple’s hardware and software.

The old title, chosen by the publisher’s publicity department, was iSteve: The Book of Jobs. That sounds, at best, like a knock-off unauthorised hack job or some kind of joke that went horribly wrong, in somehow getting voted through the marketing process, rather than immediately being shot in the head.

The book itself is due out in March 2012.