My latest piece for Stuff explores why it’s now time for Apple to get serious about gaming on the Apple TV. Amazon’s Fire TV is a bold play for the living room, and although everyone won’t be lobbing their consoles out of the window to embrace a cheap-looking controller and ported 99-cent mobile titles, the market is wide. Amazon with its latest black box could grab that sector of the market looking to extend their telly, access digital content, and play the odd game here and there.

Apple had mobile gaming sewn up a couple of years ago. At the time, it seemed like it would never be caught. Now, the store is mired in clones, Apple’s gaming direction is messy and unclear, and the Apple TV barely plays a part, with even AirPlay to the device having perceptible lag. Perhaps the company genuinely doesn’t care, but it probably should. Gaming drives a lot of purchasing decisions, and Apple could soon find itself losing ground to rivals in spaces it should be dominating.