No, the App Store is not like Disney
Daring Fireball yesterday commenting on Papers, Please:
So here’s an App Store rejection that many disagree with, but which is easy to understand from Apple’s perspective. Apple tends to err on the side of running the App Store with Disney-esque family values. The company places inordinate value in its family-friendly reputation.
Maybe it’s an American thing to believe this. John Gruber, who writes Daring Fireball, is American, and so is Apple. But from the outside, I don’t see ‘Disney-esque family values’ about the way Apple treats App Store submissions. Either what Apple is actually stating in its rules is a puritanical and largely anti-nutidy/sex stance, or I’ve missed a huge number of apparently family-friendly Disney movies that, for example, feature car-jacking and drugs, running around killing people, and blood-stained horror.
I think it’s reasonably fair to say that violence *is* considered to be family-friendly in the US (Larson, 2003, concluded that almost half of all ads on children’s TV shows featured some type of physical or verbal aggression), while even just breastfeeding a baby in public is considered to cause irreparable damage to all other babies who might possibly see the breast that the aforementioned baby is being breastfed with.