A piece in the i Paper today – “Reddit is ugly and utilitarian – but it’s the best space left on the internet” – sings the praises of Reddit. It does so through the lens of writer Zing Tsjeng enjoying a site that doesn’t demand you “market yourself as popular, attractive or palatable”. But in later admitting the site “isn’t perfect, of course”, the piece misses the chance to dig deeper and therefore overlooks key issues with Reddit that aren’t immediately apparent.

I do agree with the i about certain benefits. Reddit being largely text-based is increasingly rare in an internet obsessed with video and brevity. It allows for – and often encourages – depth and discussion, due to being essentially a bunch of specialist forums glued together. Its algorithm isn’t great. But create an account and Reddit will mostly stick to things you actually want to see, rather than ‘doing a YouTube’ and rapidly steering you towards extremism. It stands in stark contrast to the instant gratification of TikTok or the endless void of AI-generated slop that is a modern Facebook feed.

But. The piece calls Reddit “one of the few remaining platforms safe from capitalism’s onerous demands”. It then, crucially, qualifies that statement with, “to market yourself as popular, attractive or palatable for the online gaze”. I say crucially, because that caveat is vital. It aligns with the piece’s objective: to position Reddit as a place where you can be yourself. But by narrowing the definition, that dodges some uncomfortable truths, which are some of the places where Reddit starts to go bad.

The piece claims that in being “[f]reed from the need to appeal to the algorithm or establish a personal brand, people can actually be themselves” and this “fuels the brutal honesty behind notorious confessional subreddits”. In some cases, this is true. But Reddit has a karma system, which is often ‘farmed’ (gamed), a process that has been accelerated by the onset of AI. Long-time users have watched, glumly, as many of their favourite subreddits (Reddit’s jargon for ‘dedicated forum’) slowly descended into a game of spot the AI post.

For the most part, automated posts (regularly recycled) are confined to those huge subreddits, because they are the best places to farm karma. But AI has impacted the site in other ways. Users increasingly copy-and-paste from ChatGPT, just as they do everywhere else online. But on Reddit, this erodes the platform’s reputation for expertise. I recently witnessed a surreal argument about handheld console specs, with someone doubling down on their inaccurate, clearly AI-generated information. The result? People bought into it and said they’d ‘upgrade’ to a device that in reality didn’t offer the claimed benefits. Quite why they didn’t research outside of Reddit is beyond me, but for some people Reddit is the internet, in the same way older folks barely leave Facebook. Regardless, it shows Reddit isn’t immune from AI.

In fact, Reddit the company is in very much in favour of AI, largely because it long ago realised it could sell Reddit content as training data. This is, remember, user-generated content. Without that, Reddit is nothing. But the users won’t see any of the spoils. And if this alone makes you question whether Reddit is one of the good guys, the platform’s attitude was laid bare during what Wikipedia calls the Reddit API controversy. In short, Reddit brutally went after third-party apps, such as the popular Apollo, made unfounded accusations against Apollo’s creator, and sparked a wave of subreddit blackouts. When the Reddit leadership’s patience wore thin, the company simply threatened to replace moderators if they didn’t reopen their subreddits – and then followed through. That ended any pretence the platform is meaningfully democratic or, for that matter, meaningfully different from its rivals.

None of this necessarily contradicts the i paper’s subjective claim that Reddit is the “best space left on the internet”. But even if you agree (and, for the record, I don’t), the conclusion must be that it’s merely the best of a very bad bunch.