So what would you do if a review you wrote that smacked of press release/brochure copy got ‘busted’, and a journo contacted you for more info, to get your side of the story?

1. Not respond at all, playing the ‘la la la la la—I can’t hear you’ game.
2. Pull the article, and hope no-one notices.
3. Come clean, admitting that you’d screwed up (or, if there’s a perfectly reasonable explanation, offer said perfectly reasonable explanation and leave it at that).
4. Ban the journo’s IP, and then dig up his personal details and publish them on a hall-of-shame thread, leading, naturally, to said journo continuing investigating any alleged wrongdoing.

Update: Turns out the answer is 4 and 5, 5 being ‘use the DMCA to have the site in question suspended for copyright infringement‘ on what are, charitably, extremely dubious grounds.