Although the reports of Macworld’s might be spot-on

Once again, the sky is falling in Apple-land. The Cupertino giant’s announcement yesterday that Macworld Expo 2009 would be its last and that Phil Schiller would deliver the final keynote rather than Steve Jobs sent the rumour mill into a frenzy. Clearly, Steve must be at death’s door, right?

Alternatively, rumour-mongers, think about it for just a second, using your brain. Apple is quitting the Macworld Expo, but not its own (increasingly frequent) announcements and launch events. It’s not prepping for Steve Jobs’ death—it’s prepping for Macworld’s, and in a fairly spiteful manner. Consider this: Jobs doesn’t do this keynote, thereby massively lowering expectations and downplaying the event. You can bet he’ll be fronting the next ‘Apple keynote’, though.