According to MacRumors, Apple has removed non-customer reviews from the App Store. When the store first arrived, anyone could review any application, which, far from being a democratising process, merely resulted in idiots ‘reviewing’ applications they’d not downloaded. For example, ProRemote, a remote for people in busy recording studios, got slammed for costing £60+, via a number of quintessential “I haven’t used this app, but…” reviews.

Although removing these braindead comments doesn’t make App Store reviews perfect (every time an app’s price drops, users who bought at a more expensive price flock to the App Store to deploy one-star reviews of doom, and many other ‘reviewers’ don’t seem to understand how a five-star rating system works, offering surreal glowing one-star reviews), it does make it less broken. I’m sure Apple will get slammed by some, arguing the new system is more of a ‘closed garden’ but, frankly, every online reviews system should be like this.

As someone who reviews items professionally, I often find consumer reviews troublesome, since few people have the experience to make worthwhile comparisons. With a DVD, videogame or CD, that’s perhaps not the case, but few people will have used enough monitors, web-design apps, washing machines, TVs or ovens to have a truly informed opinion about where their shiny new purchase fits in the scheme of things. But when you allow non-customers to review anything, the result is always a car crash. Amazon is the most obvious example, with reviews appearing long before items become available (those for upcoming consoles are particularly absurd—a flurry of five-star reviews from the ‘pro’ camp and one-star opinions from the ‘anti’).

So, Apple is to be applauded for its decision. And if the company can deal with keyword-spamming and its underperforming store search over the coming months, the App Store will finally ensure users and developers do a happy dance, rather than grudgingly trudging through the mire for hours, in search of gems.