I run an iPhone reviews website called iPhoneTiny, driven by a Twitter feed, and I also write for various iPhone and Mac publications. This means I see a lot of iPhone apps and games, and regularly cull dozens of the things from my iPhone, to set up the next ‘batch’ of reviews.

The upside is that I’m convinced iPhone is a fantastic platform for all manner of things that people would never have believed just a short while ago. Apps like Bento and Things are great from a productivity standpoint, and myriad excellent games have significantly changed my viewpoint since writing Why iPod touch will never be a major gaming platform for Cult of Mac.

The downside—aside from a continual stream of press releases that direct me to an app’s store page rather than promo codes—is that iPhone has created a consumer group that has absolutely no understanding regarding value for money.

One of the first apps I bought for iPhone was Dropship. The game is essentially an update of Thrust, a 1986 arcade game from Firebird that itself riffed off the wonderful Gravitar coin-op. Dropship improves on the classic 8-bit release with dual-thumb controls, beautiful graphics and downloadable levels. More surprising was the price—I bought the app for £1.19. To put that in perspective, that’s 80p less than Thrust cost on cassette tape for the C64, way back in 1986.

Unlike other people, my problem isn’t so much that App Store titles are so cheap, but the fact buyers don’t seem to understand the sheer value of the items on offer. Recently rummaging around the US store, I found reviews for Power Toppler, a remake of C64 cult classic Nebulus. Like the original, the game is absurdly difficult, but it’s fairly good and worth persevering with, and at £1.19 (or $1.99 on the US store), I’d say that’s pretty good value—especially when you consider that’s roughly a third of the cost of the original Nebulus on Wii Virtual Console. Sadly, a recent review on the App Store stated that the game wasn’t worth two bucks.

iPhone owners need to take a step back and understand what they’re getting. Sure, some games are cheap and simple, but even they can be fantastic value. Witness Flight Control, which cost me just 59p, and yet provided more game time than about half the DS games I’ve bought over the past few years—and for considerably more than 59p. However, when you look at the likes of Frenzic (effectively iPhone’s Tetris, but just £1.79) and Eliss (a beautiful and unique touchscreen puzzler that sells for £1.79, but that would fetch £15+ if a DS version was possible), it’s clear too many iPhone owners are looking a gift horse in the mouth and then gobbing in it.