So there I was at the cinema yesterday, bracing myself for a hateful YOU WOULDN’T STEAL A BABY’S RATTLE AND THEN USE THE RATTLE TO KILL A POLICEMAN AND STEAL HIS CAR AND THEN USE THAT CAR TO RAM-RAID THE TOWER OF LONDON AND STEAL THE CROWN JEWELS advert, offering a typically slimy, inaccurate representation of reality and law, trying to create an analogy with film bootlegging, when, surprisingly, it didn’t happen.

Instead, I got Martin Freeman affably thanking me for coming to the cinema and asking nicely if I’d perhaps let the staff know if someone was ‘camcordering’ the movie, because, really, that’s not a very nice thing to do, is it?

Aside from the idiot copywriter who decided that ‘camcorder’ could be used as a verb (nous camcordon, vous camcordez), this was a pretty good ad, and, in a tip to irony corner, far more persuasive than the braindead YOU WOULDN’T STEAL legalese crap cinemas have been shoving down our throats for the past few years.

So, please take this across to DVD ville, rather than that moron ironmonger, and make it skippable, and then I won’t hate you, media producers.