Analyst scared iPod touch might spell end to greed in videogames industry
Pocket Gamer reports analyst Michael Pachter has been at the scaremongering juice, topping it off with a stupid olive. He says: “I think the iPod touch is the most dangerous thing that ever happened to the publishers, ever,” and this is because when the price of Apple’s device drops, kids will want one instead of a DS or PSP. “Why would you pay $20 for Tetris when you can get it for $6.99 or $3.99 on iPod touch?” he says.
Indeed. But I can’t for the life of me see how this is the “most dangerous thing that ever happened to the publishers, ever”. Lower price-points generally mean people just buy games instead of ripping them off (*cough*R4 on DS*cough*), and with the App Store being digital-only, overheads are much lower for publishers. Therefore, decent publishers that aren’t complete idiots should rapidly be able to find a way to make decent money from iPod gaming, more so as the device’s market share increases.
What the App Store and Apple handhelds could finally put paid to, though, is stupid publishers selling games for way more than they’re worth—across the board. To that end, the only thing that has reason to be scared of iPod gaming is greed—and by extension greedy and clueless publishers.