Now the snappily named Windows Phone Series 7 has been revealed, it’s fisticuffs at dawn between Microsoft and Apple. Well, between Microsoft and a cardboard cut-out of Apple, because no words are coming from Cupertino (bar Steve Jobs bitching about Flash every few minutes), but Microsoft’s taking swipes at iPhone at every opportunity.

The latest snipe regarding gaming comes from Oded Ran, head of consumer marketing for Windows phone in the UK. “It’s not about whether you have 6,000 different arcade puzzle games in a specific category on your app store,” he says. “It’s about how good they are—it’s not about the number, it’s about the quality.” (Source: Mobile Entertainment.)

To be fair, I agree. Quality over quantity is always the best way to go (although I’d argue the App Store offers both to gamers), but here’s the thing: for years, Microsoft has taken the exact opposite stance regarding Apple. Windows, it’s said, is better than Mac OS because it has more apps, more devs, more support (and more exciting viruses—oho!), but now Microsoft’s in the minority, it’s playing the ‘we only care about quality’ game. Right. And I’m sure Microsoft wouldn’t change its tune at all if someone could somehow magic 10,000 games for its upcoming platform out of thin air while simultaneously deleting 99% of Apple’s App Store content.