Clueless BBC to reinvent digital radio by offering more of the same and closing best station
The Guardian reports that the BBC’s planning to reinvent its digital radio output around extensions to existing radio networks. In essence, it’s going to kill 6 Music—generally regarded as one of the finest digital stations, and perfectly in line with the BBC’s public service remit—and use the cash to extend 1, 2, 3, 4 and 5.
One exec was quoted as saying: “Just like the Xtra Factor goes backstage and tells you what happened at the X Factor, so Radio 2 could have spin-off digital shows with extra coverage from Glastonbury or the Electric Proms”. And this pretty much proves that once again the BBC doesn’t understand what it has, nor what it really needs to offer. 6 provides music you can’t get elsewhere, not extensions of existing coverage. And it’s hardly like existing extensions are working well anyway, with Radio 1Xtra’s Tim Westwood once famously stating that his audience share was so low that he’d been broadcasting to “absolutely nobody for the last three hours,” saying this was “soul-destroying”.
But the BBC seems to want to blunder on regardless, removing its one real piece of exciting and innovative radio and replacing it with ‘more of the same’. This is like the music industry closing every indie label but providing extra Top 40 play, and it’s just not acceptable.
If you’re a fan of 6 Music or independent, innovative music in general, email the BBC now.
It’s like BBC Choice all over again…