Since I was at school, I’ve been accused of being a Mac fan-boy. In the old days, this was down to me having the audacity to suggest that Macs were actually pretty good and rather usable. Detractors suggested Macs were toys, and the Mac OS was for people who didn’t know how to use a ‘real’ computer (rather than people who just wanted to get things done). “Real men,” I was told, “use the command line.”

Not a million years later, Windows evolved from a piece of garbage into something that was actually pretty good (Windows 95), largely by ripping off the Mac OS. “A-ha!” I’d say, only to have fan-boy-accusers say that now it was obviously OK to have a GUI, because [insert spurious reason that only makes sense ‘because’]. Right.

This pattern has continued into my professional career. Of late I’ve been called an Apple fan-boy on an increasingly regular basis, due to my love of iPod gaming and taking the royal piss out of Microsoft’s Windows Phone 7 Series efforts. Shots that have been fired my way echo Paul Thurrott’s contradictions that were nicely summed up by Chris Grande a couple of days back.

When iPhone OS arrived, Thurrott derided its lack of copy and paste, saying it was “unreal” that such a feature was “inexplicably missing from the iPhone”. Anyone arguing the toss (either that the feature wasn’t really necessary, or agreeing with Apple’s stance that’s it’s better to do something right, even if that means taking longer to deploy it) was a Mac fan-boy.

Fast forward to the present day and Microsoft’s stated its Windows Phone revamp will lack copy and paste (and there’s no consensus on whether the company is working on a solution—some claim it is, and others say the opposite). Thurrott now states: “No matter”. I’ve experienced pretty similar reactions from people on the Apple/Microsoft scrap. According to some, Apple’s closed ecosystem and lack of third-party multitasking were the most stupid things in the history of tech, but now Microsoft’s doing the same, they’re somehow fine. Anyone defending Apple’s stance before was a fan-boy, but anyone attacking Microsoft for taking up the same position: also a fan-boy.

I find this a strange, somewhat deluded and often hypocritical argument, but there is of course one major difference between today’s mobile space and the early 1990s desktop PC ‘war’: the positions have been switched. Microsoft’s still using its photocopier and playing catch-up, but this is all the more apparent now it’s the underdog with a lower marketshare. It’ll be interesting to see how the two companies fare over the coming year or so. I’m hoping Apple wins the long game for the first time (and also that other rivals—Google, Palm—force Apple to innovate rather than just cloning Cupertino output)—the company cares more about experience and design than marketshare and dominance. I’m sure this stance will have me branded ‘fan boy’ for years to come. So be it.