In my recent 5 things article, I noted that digital storage is slowly seducing me, to the point that I now rarely feel the need to buy physical media when it comes to music; soon, I suspect I’ll be buying digital movies and TV series, and only the lack of a robust solution for playback is currently stopping me. *

The media industry of course knows this and is scared by the prospect of falling physical media sales and the decrease of control digital brings, having ceded a lot of power to the likes of iTunes and Amazon’s MP3 store. Now, people can cherry-pick music tracks and individual episodes of TV series, without grabbing an entire album or box-set.

In an article over on Billboard.biz, Kristin Hersh argues that there is still a place for physical media. “I disagree with the recording industry which claims that music has been devalued by the Internet, but I admit that CDs have been devalued by an industry that put so much crap on them,” she says. “I wanted to push the idea that music is measured in impact rather than plastic while still giving people something beautiful to hold in their hands.”

Fundamentally, this is about value for the consumer. When the perceived and actual value of a physical object betters the digital equivalent, people will still buy it. However, the days are long gone when a recording artist can shove three great singles on to an album alongside a load of crud, and where a format-bump is enough to convince most consumers to buy all their favourite movies yet again.

* On that note, if anyone knows of a really good wireless or ‘connect to a wireless drive’ system that’ll happily playback DVD rips, QuickTime movies and so on, I’d love to hear about it.