On Every time someone buys a Mac, Steve Jobs drowns a kitten, ‘blair’ commented: “It is amusing that they refer to it as PC vs Mac, rather than Windows vs Mac, as if they own the PC world. I own a PC, but it runs Linux, not rubbish Windows.

This nicely highlights one of the problems Microsoft has when trying to fight Apple. Apple owns everything, so it can advertise a complete solution. Because Microsoft is peddling software, it can’t. That’s presumably the main reason why Apple’s website has loads of pictures of shiny computers running its software, and Microsoft’s equivalent has a strange woman who looks like she wants to leap out of the screen and bite off your nose.

That said, it’s curious that Microsoft offers this many screen grabs of Windows 7 on its anti-Mac page: none at all. Words are all very well, but showing why you think your stuff is best makes more sense, unless, of course, your arguments stop holding up when you try to do so.