Samsung’s decided the best way to get one over the iPad is to go all sci-fi. “Create a clone,” said the directors. “The iPad will be caught unawares. Then, when it least expects, we can kick it repeatedly in the knackers until it begs for mercy—but we don’t have any of that. MWAHAHAHAHA!”

OK, so that’s perhaps a bit far-fetched. It’s probably more likely that some higher-up at Samsung got an iPad, went “oooh, shiny”, shoved it in front of the company’s design team and said: “One of those please, but in Android flavour”.

And if you think I’m exaggerating, take a look at Matt Gemmell’s Samsung Galaxy Tab comparison with iOS. Mid-1990s Microsoft has nothing on these guys.