We live in exciting times! McAfee has just launched McAf.ee (beta, obv.), which will revolutionise the internet by… adding another URL-shortening service to all the existing URL-shortening services that shorten URLs. Wow, McAf(ee), how exciting! It’s almost as if some dolt in PR figured you could get down with the kids, without stopping to think whether or not the world needs another URL-shortening service (hint: it doesn’t).

McAfee’s effort does stand out in two ways, though. First, the site is one of the ugliest it’s possible to imagine. It’s about 80 per cent likely to make your eyes explode, so be warned. Secondly, it enables you to create a ‘safe’ short URL, unlike all those deadly ones we’ve all been using previously. I don’t know about you, but every time I’ve used bit.ly my iMac has rocketed off the desk and banged on the ceiling, so McAfee is the Best Thing Ever on the internet. Unless, of course, I’m being hugely sarcastic and wish McAfee’s service would McAf.uckoff.

*thinks*

Oh.