Call me naïve (“You’re naïve” – World), but I thought the age of the rabid Apple fan was on the decline, possibly replaced by a new brand of crazy army: Love Android Or Die. And then I wrote Mac App Store UI is so hideous that it makes me want to kick a swan, which spread fairly wide and attracted the loving gaze of those who feel the need to coddle Steve Jobs in cotton wool.

What’s interesting is the lack of balance in many of the comments, despite balance existing in what I wrote. While I laid into the UI of the Mac App Store (which I think is a perfectly justifiable thing to do, given that it’s awful) and the lack of UI care in general at Apple since the days of brushed metal, I also said the process of buying apps “seems flawless” and that “Apple’s also done some extremely aggressive pricing on its own products, which is great to see and should encourage more people to buy rather than copy software”.

The measured, calm response from a surprising influx of commenters included gems such as “You’re a fucking idiot and a shitty designer”, and my personal favourite:

You people wouldn’t know good design if it turned into a swan and kicked you back in the balls. Apple has hit another HOME RUN with the mac app store and you people just don’t get it.

I’m sometimes guilty of rushing to the defence of Apple, but I certainly don’t believe the company is above criticism, even in its best products. The iPhone 4 is an amazing piece of hardware. It’s convergence that truly works, with a perfect screen, great camera, decent videocamera, and so much functionality that if you took it back to the 1990s and showed it to someone, their head would probably explode. But the glass back is an odd decision, the antennae break placement has caused problems for many users, and proximity bugs mean that while the iPhone 4 is generally a fantastic handheld device, it can be a shitty phone that cuts off calls.

Had everyone just kissed Steve Jobs’s balls, Apple would have gone away smug and happy. But they didn’t. Instead, Apple got (admittedly over the top) criticism, and I bet the majority of flaws in the iPhone 4 will be gone in the iPhone 5. That device in turn will likely have its own exciting new flaws, which people will criticise, and that will be dealt with for the iPhone 6, and so on.

The same is true for all other Apple products. Many perceived holes in iOS were fixed in iOS 4.x, and Steve Jobs said that many of the changes were due to user feedback. Updates to iPhoto were driven in part by user demand and criticism. And so with the Mac App Store, it makes perfect sense to complain and criticise when you see something that doesn’t work as you’d like it to.

Clearly, I and others who hate the UI might be in the minority. If that’s the case, our wishes will vanish into the ether. But maybe users will love the weirdo toolbar but complain that prices are indistinct on the entry pages, and perhaps enough criticisms along those lines will tip the balance at Cupertino. Regardless, constructive criticism is one of the things that helps Apple improve its products, and many Apple fans (and fans of other companies) need to realise that critique is not the same as attack; instead, it’s often helpful, beneficial and useful.