Sharon Machlis on a Pioneer announcement about its new dashboard system that aims to keep drivers connected to their social networks… while driving:

I have a simple rule when it comes to what’s OK to do while driving: If you wouldn’t want your surgeon doing it while operating on your brain, don’t do it behind the wheel.

Pioneer’s take:

By providing a larger touchscreen unit installed in the dash that features a user interface specifically designed for the automotive environment and complemented by voice control features, we reduce the risk of distraction while driving.

People are already distracted enough when driving, with in-car radios, sat-navs, and hands-free kits for mobile phones (when they bother to use them), let alone other activities, such as eating and putting on make-up. But, hey, I’m sure Pioneer must have done plenty of work on this, rather than irresponsibly shoving a piece of unnecessary and dangerous technology on to the market. Because, clearly, people won’t be further distracted from not hitting things on or near the road when they’re being piped the latest Facebook and Twitter updates that couldn’t possibly wait until they’ve finished guiding several tons of metal at high speed. WHAT COULD POSSIBLY GO WRONG?

(Hat tip: Ian Betteridge.)