Under the link-bait title War looms as Sony hints that it will abandon iTunes, The Age interviews chief executive officer of Sony Computer Entertainment, Michael Ephraim, who actually hints (a bit) that Sony might (rather than will) abandon iTunes.

On Sony’s Music Unlimited, he says:

If we do [get mass take up] then does Sony Music need to provide content to iTunes?

Bwuh? Because, obviously, the most sensible thing to do is make it so you can only get Sony music from a Sony shop on Sony devices. I foresee no problems here, and it won’t at all have Sony artists spitting fury about the company having removed their music from the biggest online music merchant.

Currently we do. We have to provide it to iTunes as that’s the format right now.

The format? What? What format? Are you talking about AAC? Or do you mean “it’s a system Sony has to support”, in the same way that Sony supports, say, Amazon and Walmart?

Publishers are being held to ransom by Apple and they are looking for other delivery systems, and we are waiting to see what the next three to five years will hold.

Yes, those poor publishers. Why won’t anyone THINK OF THE PUBLISHERS? Man, Apple really are bastards, revolutionising the online music space, actually encouraging people to buy digital music (rather than nick it), and making a success of this. Poor Sony. I WILL CRY TEARS FOR YOU TONIGHT.