What Apple understands and most of its competitors still need to learn
Steve Jobs, yesterday, during the iPad 2 event:
It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing.
In other words, show what your tech can do, rather than fapping over numbers and bullet-points on a spec sheet.
THIS. More than anything else. I really loved the fact that Jobs said this during the keynote. People don’t buy 1.2 ghz or 1 gb of ram. They buy what they’re interacting with on a daily basis, which is the interface and design of the product more than anything else.