Awww. “Compare your baskets.. find love,” says Asda Dating. (Never mind the attempt at The Lady And The Tramp spaghetti cuteness in the site’s photo—the woman looks like a bit too intent, but it’s OK, because her bloke can defend himself with the power of a fork.)

But will Asda also offer its price promise? “If your date isn’t 10% cheaper than our rivals, we’ll give you back the difference.”

Hat tip: Nigel Whitfield. Amusing follow-up from @MayorWatch: “Presumably this is [where] that Asda bum-slapping thing really comes into its own?”