UK iPad 2 pricing sees surprise price-drop across the board
In the US, iPad prices remained put when the iPad 2 arrived, a smart move on Apple’s part, given that most of its competitors are, at best, price-matching with their closest equivalent products. In the UK, however, something more curious has happened: the iPad’s price is to drop with the iPad 2.
The entry level model (16 GB Wi-Fi) will cost £399, down 30 quid, and you get £20 and £40 savings on the 32 and 64 GB models, which are priced £479 and £559, respectively. As with the original iPad, 3G adds £100 to the pricing, which again means savings over the original model.
Despite rumours to the contrary, Apple has stated the iPad 2 will be released on March 25 in 25 countries, including the UK, Canada, Germany and France. One curious addition is Iceland, which lacks its on iTunes Store, so it’s unknown how people there are supposed to acquire apps and other content.
Now, this sounds quite brilliant. Hope it gets this sort of treatment elsewhere too and I might just, well, sample one.