A pretty funny report on TechRadar. Apparently, the UK price of the Xoom has just been updated. Dixons and Carphone Warehouse—who’d cunningly set the pre-order price of the Xoom to the same as the original equivalent iPad—have both realised the device isn’t entirely competitive since the iPad 2 came out. So what have they done? Clearly, sensible companies would realise that there’s still no really compelling answer to “why should I buy something other than an iPad?” and price accordingly.

Dixons has knocked 20 quid off the 32 GB Wi-Fi Xoom’s price, so you can pre-order your “real tablet” now for just £479.99. Meanwhile, Carphone Warehouse has dropped the price of the 3G model to £579.99.

I racked my brain for almost a microsecond before coming up with how they decided on these new prices. On the Apple Store, you’ll be shocked to see the 32 GB iPad 2 come in at £479 and the 3G model at £579. Which still means the Xoom is priced slightly higher, the idiots. But even in a direct comparison, if we ignore the piffling 99-pence extra, it’s effectively the same price for a device offering the vast majority of users an inferior experience, the double idiots.

Personally, I hope Apple changes the price of the iPad 2 three times over the next week, just to fuck with these guys.