Pyramid Research says Windows Phone will beat Android and smash Apple
I don’t do the Gruber-style ‘claim chowder’ thing, but if I did, I’d be filing away Pyramid Research’s Why Windows Phone Will Beat Android for future reference. The article’s market share estimates for smartphones seems a bit on the bonkers side to me.
In short:
- Android growth will slow dramatically in 2011 and pretty much plateau thereafter.
- Windows Phone will spike from fuck-all to a third of the market this year, rocketing past Android within 12 months.
- iOS and BlackBerry will be the losers, with declining market shares UNTIL THE END OF TIME (2015).
Pryamid yadders on about it blah blah 51 markets blah extrapolating data for the rest of the world blah blah projects based on demand projections, but the main arguments appear to be:
- Nokia is super-powerful and with Microsoft by its side, the pair will RULE THE WORLD, not least because Nokia will bring down the price of smartphones (you know, like Android already has).
- WP will get loads of traction for being late to the party and going LOOK AT MY NEW SHOES!
- Vendors such as Samsung, LG and Sony are “placing their bets on WP”, which “may” remove the multivendor strategic advantage of Android (rather than, say, ensuring those companies have no focus whatsoever).
- iOS is screwed, because Apple “only runs on hardware manufactured by the vendor”.
We’ll see.
I wonder how much they were paid?