Nicely spotted by Charles Arthur at The Guardian. Dell’s new XPS-15 marketing has caught the eye of a lot of websites, which have parroted Dell’s claim, without bothering to investigate it. That claim:

Finally, the power you crave in the thinnest 15″ PC on the planet*.

Charles Arthur:

Wow, the thinnest? But wait, what’s the asterisk?

Small print time: “Based on Dell internal analysis as at February 2011. Based on a thickness comparison (front and rear measurements) of other 15″ laptop PCs manufactured by HP, Acer, Toshiba, Asus, Lenovo, Samsung, Sony, MSI. No comparison made with Apple or other manufacturers not listed.”

Classy stuff, Dell. Still, as we all know, Michael Dell is the best CEO on the planet*

* Based on ignoring quite a few other CEOs who, quite clearly, are better than Dell, but, hey, is that really important anyway? Can’t we all just get along, even if companies are lying through their teeth in making misleading advertising claims that are objective and can therefore be checked against actual facts, rather than sensibly making more subjective statements? Actually, no, because Dell is a pillock.