Gary Marshall for TechRadar:

I love my Kindle, and I love my iPad. I don’t love their processors, or their RAM, or their connectivity options, or any of the other guts. I love their simplicity, and that’s why I buy Kindles over other ebook readers and iPads over other tablets. Bezos – and by extension, Amazon – gets that, and the Kindle Fire clearly comes from that philosophy.

As long as other Android tablet manufacturers continue banging on about dual-core this and mucho-RAM that, Apple’s going to continue kicking their faces off with its size-nines; and now Amazon’s going to join in with its size-sevens.