Zune.net:

We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players.

iPod killer, killed!

So what does this mean for our current Zune users?

Well, it means they bought into yet another platform that’s been killed, in part due to the overwhelming hype and promises at the time, many of which weren’t met. Still:

 Your device will continue to work with Zune services just as it does today.

No switch-off this time, at least.