See, this is the problem with sites that depend on eyeballs rather than sites that just happen to quite like eyeballs. The former needs HITS HITS HITS and churns out any old article that, too often, ends up with a quality level akin to a cunning anagram of the capitalised text earlier in this sentence. A case in point: MacRumors. Now, I sometimes like MacRumors, and I earlier today linked to a great piece on OS X sandboxing. So how is this followed up? With a load of unsubstantiated crap, based on claims by ‘sources’ that spoke to Digitimes—presumably, the same kind of ‘sources’ that have been so stunningly accurate about everything Apple in recent years.

To be fair to MacRumors, the site’s reason for existence is in its name, but, just once, I wish one of these sites would start pushing out informative, interesting analysis, rather than reporting any old crap that comes their way and misinterpreting it. From the latest post:

Digitimes claims that Apple is going to “completely overhaul” its product lineups in 2012. The site specifically lists the iPad, iMac, iPhone and MacBook Air lines.

MacRumors then quotes the following from the original Digitimes report:

Apple plans to completely overhaul its product lineups, including iPad, iMac, iPhone and MacBook Air, in 2012 and is expected to finalize order volumes for key parts and components for the next-generation iPad in December, according to sources in the upstream supply chain.

And comes to the following conclusion:

We interpret the report to mean new designs for the listed product lines.

I interpret things slightly differently: Digitimes, which far too often just flings bullshit guesswork about Apple on to the internet, has just flung some bullshit guesswork on to the internet. Maybe Apple will or won’t redesign some of its products next year, but unless you’ve got some solid, hard facts, please just stop reporting on rumours that have no substance.