Amazon has thrilled the tech industry with the story Biggest Sales Day Ever for Kindle Family on Black Friday: Kindle Sales Triple the Previous Record. As you can tell from the press release’s title, Amazon sold a whopping three times more Kindles than on any other day. The total sales of Kindle Family devices were [figure redacted by Amazon], which looks hugely impressive when compared to the previous figure, which was [figure redacted by Amazon].

Naturally, this compares favourably to the sales of Apple’s iPads, mostly in the minds of tech hacks who totally ignore the thorny issue of Amazon never actually providing any figures whatsoever, and who don’t realise that, for all we know, Amazon’s previous record might have been seven Kindles.

Amazon continues:

Customers can learn more about the Kindle family at www.amazon.co.uk/kindlefamily.

Although not, you know, how many Kindles it’s actually sold.