Wired today has a small article on the three things Samsung needs to overtake Apple. Writer Christina Bonnington explains that Samsung is “almost there” in overtaking Apple (admittedly in part due to its substantially larger marketing budget, which Apple could match if Tim Cook acquires a penchant for flinging shit at walls and seeing what sticks). All it needs are the following three things:

Industrial design

Complete control over the consumer experience

Brand power

Sadly, the list appears to be missing a fourth entry, which is “a sneaky copy of Apple’s roadmap, so Samsung can copy what Apple’s going to do, before Apple does it itself,” along with a fifth entry, which is “figure out how to sell it to people without accidentally forgetting that it’s no longer the 1950s”.