Keep it simple, stupid: Apple’s iOS 7 needs mobile polish, not widgets and flat design
A new op-ed by me for Stuff magazine, on what iOS 7 really needs.
The average pundit might tire of a new device approximately eight seconds after switching it on, dismissing it with a weary sigh for not parping a tech revolution fanfare and simultaneously spraying complexity everywhere, but consumers are fond of familiarity. They rather like knowing that on tapping upgrade‚ everything will remain where it was before, but be a bit better. They’re more interested in useful enhancements than me-too (or even me-first) features that won’t fundamentally enrich their lives.
That’s the main gist of it, although there’s also a bit about Tim Cook being fired out of a cannon.
I enjoyed the op-ed on the Stuff site. Then I got to the comments section and realised that (going on current evidence) the audience there is approximately 50% mindless Apple h8rs and 50% spammers. Ahh, comments, the seamy underbelly of humanity!
I only got pointed at the first one by the editor, which was as if it had been posted by an automated pro-Android robot. It’s pretty much the same elsewhere, such as on TechRadar, which is why I don’t bother reading such things these days!
Glad you enjoyed the piece. There’s another (more in-depth—a proper feature) coming next week, on Apple gaming. Should be good.