The old Apple is never back
The Macalope, on Apple innovation being roundly dismissed by tech hacks:
This is probably how this is going to go down. Apple remakes a product category every three to six years. During the “lulls,” as it iteratively improves its products, pundits will shout “Where’s the innovation?!” While we all point out the logical fallacy, they’ll pretend not to hear us. Then, when Apple does remake a category again, they’ll say “The old Apple is back!” When, really, it never went away.
Not quite. When Apple does remake a category, most hacks still say “Where’s the innovation?!”
- It’s just an MP3 player—those have been around for years!
- It’s just an expensive mobile phone—it’ll never catch on!
- It’s just a massive iPod touch—who would want one of those?
Rinse. Repeat. Apple’s screwed if it does and screwed if it doesn’t. Well, apart from in terms of sales, profit and the exec team rolling around naked on piles of lovely, lovely cash and skeuomorphism’s dead corpse.
Well, kind of having a love/hate relationship since they discontinued the 17″ MacBook Pro.