BBC technology reporter argues Apple will want to forget the new iPad. Bar the conclusion to his piece that infuriatingly dredges up the “Apple needs to fire magic unicorns at the market with the new iPhone or it will appear rudderless and DOOMED” notion, the rest of the piece has some good points. He notes that the new iPad is in some ways a ‘backwards step’, notably in being heavier than its predecessor. (Although Lee’s comment that it’s too heavy—something he states four times in two small paragraphs, just in case you missed it, ignores the new iPad being lighter than the original one. The weight might be a problem for iPad 2 users, but anyone—like me—upgrading from the original will wonder what all the fuss is about.) Lee also adds that Newsstand leaves him cold, that apps are bloating, iMessage is a damp squib, and iCloud is annoying regarding its upgrade nags. I would add to his points that the new device does get noticeably warm, and I very much agree that Apple really needs to figure out how to serve delta updates for iOS apps, because downloading massive game and app updates is getting really old.

On Twitter, Lee argued the following when we were discussing his piece:

It’s a progress thing, I think. For the first time, they prioritised power over usability

It’s here where I very much disagree. With the new iPad, Apple prioritised one thing: the display. That’s it. Everything in the device—including the compromises—is designed to get that Retina display up and running, and that’s not about power. In fact, with the display being the thing you view and interact with—the device effectively becoming the app that’s being run—the update was entirely about usability.

The new iPad isn’t perfect, and there are clear compromises, but in hindsight you can say the same about many Apple products. It is, however, a step up in the one standout feature that matters most, and to that end while I don’t think the new iPad will be remembered as Apple’s Best Product Ever™, I can’t imagine the company will want to forget all about it either.

I’ve owned a lot of computers in my time, but only one of my own PCs. It was a heap-of-junk Acer laptop that I had to buy to work on PC mags, and, well, I hated it. It was bulky, badly made and had an annoying amount of pre-installed crap. Luckily, WSJ reports that pre-installed crap might soon be a thing of the past—if you live near a Microsoft Store and are willing to pay $99 to have it removed from your shiny new PC.

Coming from the Apple side of the PC fence, this article really is an eye-opener. It’s bonkers that Microsoft’s felt the need to offer a marketed ‘Signature’ line of PCs, which

retain the maker’s brand, but sport a special Signature desktop and configuration

—which essentially means ‘crap free’. That the vendors didn’t think “hey, maybe users don’t want loads of adverts and other junk on their desktops”—well…

Elsewhere, we see similar problems affecting smartphones and tablets. Android manufacturers are known for pre-installing garbage on devices, in order to differentiate their models from those offered by the competition. But while the occasional special offer might chime with some users, most don’t want demos and other rubbish clogging up their shiny new hardware, especially when such things are often hard or impossible to remove.

Crap-free in technology shouldn’t be an option—it should be the default. Apple comes close in this regard, but it isn’t perfect either. iOS has pre-installed apps from Apple but nothing from third-parties. However, Apple’s apps (Stocks, Compass, Voice Memos, and so on) can’t be removed from the Home screen—Apple should provide a Settings toggle for doing so. By contrast, OS X is at least essentially crap-free, and when Apple has preinstalled a demo in the past (such as with iWork), it’s just a question of dragging a folder to the trash if you don’t want it. This is a long way from, as mentioned in the WSJ article, a SOny EH37FX (snappy name!) that

included an app from Best Buy that launched every time the PC started

Classy.

Via: Daring Fireball.

It’s hard to know what to make of Microsoft’s plan to ditch DVD/Blu-Ray playback in Windows 8, a rebuttal to which was written yesterday by Paul Thurrott. On the surface, it appears to be a ballsy move, of the type you’d expect from Apple. I recall when the iMac arrived, sans floppy drive, and everyone went mental. Lots of people then bought USB floppy drives and used them about five times before realising that, it turns out, Apple was right: the tech was pretty much dead. Today, you see much the same in Apple’s line-up: tablets have no optical media drives, and Macs are gradually losing their drives, too. Right now, the MacBook Air and Mac mini both lack optical drives. I’ll be surprised if any Mac has one built-in by 2014.

However, removing the drive and removing support for optical media are two different things, and Microsoft’s doing the latter with Windows 8. It argues at comical length that you don’t need drives, and you’ll be able to buy an add-on that brings support to Media Center, and you shouldn’t have to shoulder the cost of what you don’t use, and Microsoft is incredibly excited about the future of entertainment in Windows, and ooh, look, SQUIRREL!

Ultimately, money appears to be the issue here. Microsoft has removed a feature, presumably to lower the default cost of Windows 8, and is nickel-and-diming its users. Apple sometimes does the same thing, but only with software (FaceTime, say), rather than core functionality. That Microsoft’s removing DVD/Blu-Ray playback capabilities from Windows 8, under the guise of “not everyone will use it, so not everyone will pay” is a strange decision. Not everyone will use other aspects of Windows 8 that require fees to be paid for their inclusion, but should they be wrenched out too? Head too far in that direction and you logically end up with Linux, which is fine for geeks, but not for people who just want to use and play stuff without mucking about.

This is one of the few times I’ve utterly agreed with Thurrott:

Microsoft should just put both Media Center and DVD playback in the box, and suck up the costs. Period.

The Apple rumour mill never shuts the hell up, and we’re now getting an increasingly loud wail of nonsense about the iPad. The current thinking by those who probably aren’t doing a great deal of thinking: a new new iPad this autumn. Yup, the two-iPads-in-one-year argument has been resurrected like a deranged zombie, to stumble about until someone puts it out of its misery around the end of October, only to bring the poor bastard back to life again next spring.

But there’s a far more year-round resistant super-zombie out there: the 7-inch iPad rumour. This one just won’t die, and now Mike Elgan over at Cult of Mac’s explained why Apple will ship this device. Needless to say, I don’t agree with him.

First, Elgan talks an awful lot about Samsung:

Samsung is going all-out to promote the Galaxy Note as the company’s new iPhone killer.

With largely derided adverts that don’t seem to have propelled its device in front of Apple’s. It’s selling, and a portion of the tech press has fallen for it, but the general public appears largely indifferent.

Elgan’s argument then essentially says three things: Samsung’s seducing people because of the Note’s massive screen (the same massive screen, note, that makes it less portable than less mental smartphones); Samsung’s making money, like Apple (albeit way less); and the Note’s an in-between device—a (apologies for using this word on Revert to Saved, but I didn’t make it up) ‘phablet’.

All of this combines to make Elgan think Apple needs to swoop in, grab and close off the space the Note sort-of occupies—the bit between a smartphone and a proper tablet. He also mentions Amazon’s Kindle Fire, which was recently revealed to have fallen off a cliff sales-wise, so I’m not sure where that fits into the ‘Apple really must sell an iPad mini’ argument, but there you go.

I don’t deny that some people want choice—or at least think they want choice—and might be drawn to a smaller iPad. However, more choice also results in buyer’s doubt. When lots of choice exists, people avoid buying something, in case they buy the wrong thing. Right now, you have clear separation: wee smartphone or large tablet. They each have very defined use cases and also happen to complement each other. Now stick an iPad mini in the mix. Who’s it for? How will it affect sales of iPads? Will people actually buy neither because they’re afraid of buying the wrong model? Will it simply confuse the market? Will people argue Apple’s panicking, and firing out a sub-optimal unit, just to defend some turf that’s being occupied with all the force of a single soldier armed with a piece of four-day-old cheese?

Apple has in the past started in the premium space and gradually worked its way towards lower markets. People cite the iPod and argue that because Apple released an iPod mini, and iPad mini must be on the cards. But Apple’s strategy for accessing the lower end of the market appears to now rest on selling previous models for lower prices. In smartphones, the iPhone 3GS remains on sale (and is surprisingly popular); in tablets, the iPad 2 has stuck around for a year, at a price point that challenges existing 7-inch tablets. Apple could easily lop off $50 from its price-tag too, if it felt the urge, wrecking the entire market for everyone else, without releasing any new model. Also, retaining the 10-inch form factor across the iPad line means you don’t end up with huge UX problems.

I don’t doubt Apple has 7-inch iPads in its labs. But then I also don’t doubt Apple has iPads boasting displays of 8-inches, 9-inches, 11-inches, and more. It always makes and tests a lot of different models before one gets to market, and testing remains ongoing. But I do doubt Apple is planning to unleash an iPad mini any time soon; and if it did, that would certainly be a marked change in strategy and thinking from Cupertino—one that’s largely unnecessary.

Oh, AppleInsider. You are spoiling us with your wonderful journalism. And by ‘wonderful journalism’, I mean ‘inability to recognise generic emails from Apple and then write some garbage that sends the Apple blogosphere into a frenzy’. Or perhaps your actual ability to recognise such emails, in which case you were just trolling for hits. SHOCK! (Note that because I try to credit all my sources, I will still link to this piece, but will do so in the smallest possible way. . There.)

So what was all the excitement about this time? Multi-user support on the iPad! Someone filed a bug report that you can’t have multiple accounts on an iPad; Apple’s response stated the bug ID already existed and:

After further investigation it has been determined that this is a known issue, which is currently being investigated by engineering

“OMG MULTI-USER SUPPORT ON THE IPAD IS COMING”, yelled far too many sites. But here’s the thing: say you were to file a bug report that the iPad is precisely three per cent too shiny and really should be made of wasps, and, for some inexplicable reason, Apple didn’t delete this. Then, say someone else filed the same bug. Here’s the response you’d get from Apple:

After further investigation it has been determined that this is a known issue, which is currently being investigated by engineering

Perhaps more depressingly, you can then bet some idiot at an Apple rumours site would then run with: EXCLUSIVE! Next iPad to be made from WASPS, to cut down on screen glare!

More on this topic from Marco Arment, who adds that Apple’s bug reporter, Radar, could also do with a slap.