Charles Arthur rounds up analyst responses to the iPhone 4S and iCloud. As you might expect, it’s a mix of sensible, rational objectivity and quite a lot of crap.
CK Lu, Gartner:
Apple no longer has a leading edge – its cloud service is even behind (Google’s mobile operating system) Android
It is? The seamless integration and back-up of iOS and OS X data doesn’t seem behind Android’s equivalent cloud services, nor do the media-oriented options (at least in the USA), although they’re not really ahead either—just different.
it can only sell on brand loyalty now.
And not, say, build quality of the devices, usability, and the fact iOS has way more useful apps…
Users may wait to buy the next iPhone; if they can’t wait, they may shift to brands with more advanced specifications.
I’m at a loss to see how the iPhone 4S is particularly underspecced. On Twitter, wireless charging was the one thing a few people complained to me about it lacking, but that’s hardly commonplace in competing systems. Other than that, you’re into specification willy-waving about things the mass market rarely cares about.
Thomas Husson, European consumer mobile analyst, Forrester Research:
Apple’s product strategists have opted to satisfy the premium position with an iPhone 4S that, like the 3GS at its introduction, relies on improved processing power and a new interaction paradigm, but eschews technology upgrades that their Android competitors rely upon today such as LTE and a larger screen.
LTE isn’t fully baked yet, and kills battery life, so Apple’s gone for compromise here. A larger screen would reduce the resolution and make the iPhone worse, not better.
Apple’s new Siri Assistant, unique to the new 4S, is a powerful harbinger of the future use of mobile devices [but] consumers will be much more slow to adopt this new interface than they did Apple’s revolutionary touchscreen of its first iPhone.
I think this is a given and Husson’s is a smart, balanced, rational viewpoint. It’s almost like he’s done some actual analysis, rather than spewing out bile.
Richard Windsor, Nomura Securities
[The iPhone 4S] is [not] likely to keep the Android community up at night and we suspect that even Nokia may be sighing a breath of relief …
Yes, because it’s not like Apple’s just improved what was already the USA’s number-one selling smartphone, and made the number-two one free on contract. Otherwise companies like Nokia would be bricking it right about now. [SUB: PLEASE FACT CHECK].
After weeks of fevered speculation about a low-end model and multiple SKUs [stock-keeping units] of a new iPhone, very little has come to pass explaining the 3% decline in the share price, making the total intraday swing of 5%.
That would be the share drop Apple gets after every single event of this sort, yes? And, man, Apple not returning to the bad old days of making its product line over complicated? THE IDIOTS!
We think that a low-end iPhone would be highly detrimental to the proposition of Android, but this time around it has been spared.
Ignoring the free-on-contract iPhone 3GS, clearly.
Hence we remain comfortable with our choice of the Asian Android vendors as the best way to invest in the smartphone market: we have ‘Buy’ ratings on HTC, Samsung, ZTE and TCL.
That’s right: you back those innovators! Let’s return in a year and see how well AAPL has done compared to those guys, shall we?
Francisco Jeronimo, IDC European Mobile Devices research manager:
The new prices announced to the new iPhone4S and previous iPhone versions allow Apple to compete in the price segments where Android is fiercely growing, the mid-range.
Jeronimo gets it. Apple is no longer the absolute high-end across its consumer range. It’s not cheap, but it’s increasingly grabbing the mid-range, and the new iPhone line-up and pricing structure can assist with this.
Apple will attract first-time smartphone users and users from mid-price Symbian devices looking for an upgrade, but will it attract current iPhone users to replace their current iPhone’s? Definitely not!
I agree. Few iPhone 4 owners will upgrade, but I bet a lot of iPhone 3G/GS owners will. Additionally, the point Cook made in the event was important: the smartphone industry has tons of growth yet: it’ll be a long time before we hit saturation, with sales mostly coming from upgrades.
In the previous announcements, Apple implemented significant software and hardware changes able to seduce users to get the latest version, but this is not the case with the iPhone 4S.
Ah. Maybe Jeronimo doesn’t entirely get it after all. No significant software upgrades? Did you ignore iOS 5 entirely? Hardware… fair enough, assuming you avoid mentioning the A5 chip, improved camera and ‘fixed’ antenna. And, also, the fact the new guts enable two of the best features of the new softweare: Siri and AirPlay mirroring.
Without a significant hardware differentiation there’s no strong incentive for a massive replacement, as users can just upgrade their iPhone 4s with the new iOS 5.
I’d say this is a good thing. Do we really want to be binning devices every year? Is that sustainable? I feel bad enough that I’ll be ditching my iPhone 3GS for an iPhone 4S, but maybe that’s just me. More importantly, though, that iPhone 4 owners can get most of the new features is great, because it shows Apple doesn’t immediately forget about you once you’ve bought a device (unlike many Android vendors), and it shows that if you do splash out, your device will likely be usable for several years to come and, about once a year, feel almost brand-new, for free.
Frank Gillett, cloud analyst, Forrester Research
Apple’s iCloud is an important new software platform and service that will integrate Apple’s customer experiences across their iPhone, iPad, and Mac products. This first version creates a personal cloud experience of the individual’s work, personal, and purchased content being seamlessly available across all their Apple products, in contrast to the fragmented experience of Google, Microsoft, and Amazon.
Next on Fox: Gillett vs. Lu ‘Who is right about these cloud services anyway?’ punch-up.
I believe the Siri Assistant feature is the beginning of a new user experience built around context that will eventually create a much more personal, intimate experience for using all of Apple’s mobile and Mac products. Both of these offerings will have enduring impact beyond the latest model of the iPhone.
Long game vs. short-termism. It’s clear Apple’s been, since Jobs’s return, laying groundwork for years. It’s into slow development and user experience, not quick fixes and knee-jerk reactions to current trends. You get the tech when it’s solid and ready, not before.