Yeah, I know. Everyone and his dog is banging on about Apple briefly topping Exxon to be the world’s most valuable company by market-cap. According to 9to5Mac:
1:19PM EDT, Apple’s market cap is at $341.53B while Exxon Mobile’s [sic] is at $341.51B.
Exxon regained the lead, presumably to a whoop of joy from Michael Dell, whose statement in 1997 (“What would I do [about Apple]? I’d shut it down and give the money back to the shareholders!”) will forever haunt him. But it’s clear Apple’s going to battle for that lead again; and given where the company was in the 1990s, the rise is truly astonishing.
My first Mac was a PowerMac 8600/250. It was then a shiny and new model, with ‘AV’ ports that enabled you, when the computer behaved, to import 320 x 160 videos at about 12fps, which I duly used to work on multimedia projects. (Back then, I was an art student, but already heading towards digital work, largely through the influence of the hugely talented and, frankly, slightly bonkers Paul Granjon.) Most of my friends thought I was nuts and wasting money on a computer made by a company that would be dead before I finished my course.
But the only thing that died was the computer’s hard drive and also its built-in Jaz drive (oh, Iomega—how I don’t miss you in the slightest), although between the two they just about survived until I finished my degree. The Mac was soon duly repaired and, later, I decided to grab another Mac, which I recall being a G4 tower. Most of my friends thought I was nuts and wasting money on a computer made by a company that would be dead before long.
And so it went, until about five or six years ago. Suddenly, quite a few people became curious about Macs. Programmers were excited about OS X being based on Unix and no longer derided the Mac as a ‘toy’. Web designers were stoked at the fantastic dev tools available to Mac users, along with the built-in server. And home users became interested in the Mac’s stability and lack of viruses.
The tide turned. Now, as many people I know own Macs as don’t; and those who don’t at least no longer ridicule the idea of the Mac. The press often still don’t get it. They don’t understand why Apple keeps products under wraps until the last minute, despite the flurry of clones flying around once Apple does something revolutionary. They don’t get why people buy ‘overpriced’ Apple kit when you can grab a PC laptop for 300 quid, even when that laptop falls to bits in no time. They struggle to see how anyone can be happy with an iPad that doesn’t run Flash and Windows. And Apple is far from perfect in a whole number of areas, not least in some of its handling of the App Store and the way it’s often blinkered to the world outside of the USA; however, that decision back in the 1990s is one I’ve never regretted, and one for which I’m increasingly vindicated.
There are, of course, critics who relish Apple taking the lead and losing it. Once you’re number-one, the only way is down. But at least Apple made it (however briefly), and, in doing so, provided an astonishing number of innovative and exciting products along the way.