Microsoft’s taking an interesting stance with Windows Phone 7, almost positioning it as a means of dealing with your digital commitments faster, in order to get back to real life.

From a differentiation standpoint, it’s an interesting position to take. Digital gadgets are hugely disruptive technology, and a lot of people increasingly suffer from ‘info guilt’ regarding unread information, be it email, Twitter and Facebook updates, RSS feeds or articles waiting in Instapaper.

Microsoft’s emphasis on glance-oriented tiles seemingly promotes efficiency, and the interface is quite elegant, but Thibaut Sailly nails why the reality doesn’t entirely match the aim (or at least the aim of the initial advertising):

It’s a big push notifications agregrator right in your face as soon as you get your phone out of your pocket. Not really what’s advertised.

That said, what Windows Phone 7 does provide is the at-a-glance notifications that iOS lacks. This is an area Apple needs to do some serious thinking about, because it was already lagging behind Android in terms of notifications, and now Microsoft’s offering a superior solution as well.

Sometimes you have a secret you’re bursting to tell everyone about, but you can’t, otherwise an editor will hunt you down and kill you to death, using only a spoon, a slightly sharpened CD jewel case and a surprising amount of ingenuity and imagination.

Today, however, one of the most exciting magazine projects I’ve been party to was finally revealed: Tap! The iPhone and iPad Magazine. From the guys behind MacFormat (which I regularly contribute to), the 132-page iPad-sized mag will arrive for a fiver at the end of November, and it’ll have a suitably chunky games section that I’ll be overseeing. (Tap’s also on Twitter, if you want to follow it: @tapmaguk.)

It’s great to see Future taking the plunge on what’s the most exciting platform that I can remember, and I’m hugely looking forward to being involved.

Police have arrested the operator of Mulve. Mulve is an app designed to help users download music, via a 10-million-strong database. According to the linked article, the smackdown largely came courtesy of the RIAA.

The thing is, Mulve was just a search engine, albeit one for a very specific purpose. If we get to the point where enabling access to naughty downloads makes operators liable, that’s a pretty worrying prospect—and you can bet the likes of Google and Bing (often the easiest, fastest way to source such download) won’t ever be affected.

The moral of the story appears to be: don’t specialise, stupid, or become so big that the RIAA won’t risk attacking you.

Jason Fried at 37signals asks “What happens when it’s all glass?”, worrying about whether Apple will lose its edge with the way industrial design is moving:

I wonder if Apple will soon lose their perceived industrial design edge. It’s not that they aren’t incredibly good at it—they are the best in the business—it’s that industrial design is trending towards transparency. It’s all going glass. Everything is turning into a screen, from edge to edge. Once it’s all about glass, it’s all about software.

Luckily for Apple their software is outstanding. But, I think over time great software is less of a competitive advantage than killer hardware only because software, across the board, is getting better quickly.

The key here is perception. Apple must be careful to not get drowned out by a crowd of me-too imitators. Technology news pages are full of Android tablets that are supposed iPad killers, but all I see for the most part is a gang of iPad rip-offs. Advocates argue that Apple’s design decisions were ‘obvious’, hence everyone’s interfaces being so similar to iOS. If that’s the case, why did no-one release something like iOS before Apple? Why did it take the iPhone and iPad to push the industry forwards?

That’s why this time round things will be different. Apple’s share will of course dwindle (although its profits won’t), but not to the level seen on the desktop (where, remember, Apple is still profitable, despite commanding only a tiny market-share). And Apple will always excite the industry and consumers, because it dares to innovate. Android may have the lead in a few areas (such as notifications), but iOS forges ahead almost everywhere else, especially in places where it really matters, such as usability, robustness and elegance.

Differentiation is going to be the key in mobile and touch. Apple has the best industrial design, the best product integration, the best vision and the best selection of mobile apps. These things didn’t happen by accident and they didn’t happen by copying someone else. So what will happen when it’s all glass? Apple will still be out in front.

Printing Choice has a comparison of iPad vs magazines. At one point, it refers to ‘the pricing problem’, seemingly suggesting iPad magazines are a massive rip-off, due to the “lack of subscription options” creating a “price disparity for magazine/app buyers”.

On looking at the figures, it’s an easy conclusion to come to. One issue of Wired on the iPad is $4.99, which is the same as the subscription price. But a year of Wired on the iPad is $59.88, compared to $10 via subscription.

Some readers might have just had an alarm bell go off in their head, at least if they’re not American. No, that’s not a typo—Wired really does cost as little as a dollar per issue in the USA. To my mind, that is the pricing problem with magazines, not a supposed price-hike on the iPad. US publications are already absurdly dependant on (declining) advertising revenue, and due to low subscription costs no-one sees any value in them. (Maxim’s figures are even more absurd, with a subscription costing less than two newsstand issues.)