Non-stupid people respond to Steve Jobs stepping down as Apple CEO
In the hours since it was reported Steve Jobs had resigned as Apple CEO, reaction has been mixed. Apple’s shares are down, as investors panic, despite Apple being in the strongest position it’s ever been in, and commentary ranges from APPLE IS DOOMED through more sensible takes on Apple’s future. Since the internet is prone to hysteria in return for page hits, I’d like to buck the trend and offer a post dedicated to smart, savvy commentators that talk about how Jobs positively affected Apple, the current transition to new leadership, and what the next few years might hold for the company.
Something that’s now commonplace in tech reporting is an ability to understand Apple’s disruptive influence on the tech industry. Saul Hansell for TechCrunch notes that recent events starkly highlight Apple’s impact:
As recently as 2002, personal computers were seen as such a commodity business—dominated by high volume and low costs—that Hewlett Packard paid $25 billion to buy Compaq and vault past Dell to be the No. 1 in the market. Last week, HP, still the leader, said it is considering abandoning PCs altogether, at least partially a concession that Apple was taking an increasing share of the market and most of the profits.
However, what’s less common is an appreciation that Apple rarely comes up with new things. It’s a company of refinement, as journalist Kenny Hemphill explains:
Some saying that ‘predicting the next big thing’ is where Jobs will be missed. Apple never predicted next big thing. It created it though not always from scratch. Often it just takes existing ideas and builds products the way they should have been built [the] first time.
And there’s no reason why such savvy refinement can’t continue with Cook as CEO. As Ian Betteridge points out:
Looking at Apple’s [senior management team], it’s still the most talent you’ll get in a single room in Silicon Valley.
Regardless, people worry about Cook. They think he lacks that spark of creative genius that Jobs has, or fret that Apple in his hands will somehow nosedive when he finds himself in control. As John Gruber of Daring Fireball says, they forget that Cook’s effectively been running Apple for some time now:
The thing to keep in mind is this: Apple tomorrow, a week from now, and next month is the exact same Apple from yesterday, a week ago, and last month. Tim Cook wasn’t named ‘CEO’ until today, but he’s been the chief executive at the company since Jobs started this — his third — medical leave back in January, and probably even before that. Whatever Steve’s role is going forward, it’s only different in title than what it has been, in effect, for some time.
And developer Wil Shipley warns against underestimating Cook’s role in Apple’s current success:
Years ago, when I was still invited to sit in VIP section of Stevenotes, Apple was introducing a new product. […] The audience was shocked at the performance AND the price. I turned to the Apple executive next to me, and whispered “What? How is it so cheap? That’s better than competitors! Apple’s never been cheaper. How did this happen?” Exec said two words: “Tim Cook”.
Of course, Jobs isn’t actually gone, although as designer Tom Muller says, you might think otherwise from some of the reports on major websites today:
Interesting to see people equate a stepping down in one role to take up another with being jobless or retirement.
Harry Marks also points out that, really, while we’ve seen a change at Apple this past day, it’s not as big a change as you might think:
Steve Jobs stepping down as CEO doesn’t mean he isn’t going to be a part of the company. It means he won’t be dealing with much of the bureaucratic bullshit that goes along with the title. Jobs is still (for the present time) going to be an active part of Apple.
Marks echoes Betteridge in also noting the strength of Apple’s executive team:
Steve Jobs is a very smart man who has surrounded himself with very smart people, like Tim Cook, Phil Schiller, Scott Forstall and Jony Ive. I have complete faith that no matter what happens, we’re still going to get the same great products we always have
Speculation continues regarding the reasons why Jobs stepped down, though, and his health must be a factor. So what happens if Apple one day soon finds itself totally without its visionary leader? Potentially, relatively little, according to Gruber:
Apple’s products are replete with Apple-like features and details, embedded in Apple-like apps, running on Apple-like devices, which come packaged in Apple-like boxes, are promoted in Apple-like ads, and sold in Apple-like stores. The company is a fractal design. Simplicity, elegance, beauty, cleverness, humility. Directness. Truth. Zoom out enough and you can see that the same things that define Apple’s products apply to Apple as a whole. The company itself is Apple-like.
Cult of Mac’s Leander Kahney agrees with this viewpoint:
Steve’s resignation will have no effect on Apple in the short term. There’re a couple of years of products already in the pipe. On the one hand, he’s obviously irreplaceable. But he’s also molded Apple in his image. His DNA is so firmly embedded in the company, it will run like clockwork without him.
Kahney admits that he could be wrong, but his guesswork seems reasonable. And Macworld’s Jason Snell thinks due to Jobs’s hard work, there’s little to worry about regarding the company’s future:
The Apple of today is hugely profitable, with tens of billions of cash, a 90 percent share of the tablet market, a rapidly growing smartphone business around the world, and the only truly profitable personal-computer franchise left. This is where Steve Jobs leaves Apple as CEO: on top, with momentum to carry it further up.
That said, he does add a splash of harsh reality:
No company is guaranteed survival. The technology industry is ruthless and the pace of change keeps accelerating. But if there’s a company that’s in a position to survive and thrive even without Steve Jobs as the CEO, it’s Apple. Now it’ll be up to Tim Cook and his team to make sure the company sticks to the playbook.
And the best tribute any Apple fan can make to Steve Jobs’s tenure as CEO of one of the most brilliant companies to date? I’ll leave that to developer Duncan Wilcox:
In life everything eventually comes to an end. We stand on Steve’s shoulders, we’ll make him proud of us. Now go design, innovate, disrupt.
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