Kotaku’s mini-article Will Nintendo Release Its Games On, Say, Apple Hardware has some brief content from the Japanese giant that’s raised the hackles of gamers. On the prospect of Nintendo IP on iOS, Nintendo’s president Satoru Iwata reportedly said: “Nintendo’s software and hardware are the same thing. Other companies don’t share Nintendo’s values or traditions when it comes to creating devices. We are absolutely not thinking of doing that.”

With every gamer wanting every game everywhere, Iwata’s statement has gone down like a sack of shit, but the reality is that Nintendo has, for many years, been the closest thing to Apple in the gaming space. It operates a largely closed model, and it’s therefore able to innovate—something it does far more often than its rivals, and often regarding UI/UX rather than by churning out Yet Another Console That Can Shift More Polygons. Because of this, Nintendo’s totally right to continue its ‘lock in’ way of thinking. It can do what it wants with its IP and not worry about anyone else.

However, the problem of being the Apple of the gaming space is when Apple itself arrives to spoil the party. On the desktop, Apple gaming has always been a joke, but in the mobile space, Apple is gaining serious ground. Time will tell whether Nintendo acts accordingly to the threat of Apple’s underlying ecosystem (if it doesn’t, it’ll potentially be playing the same game as Sega in a few years), but in retaining a general closed approach, the House of Mario is on the right path.