So I just installed iOS 4.1 on my iPhone and started farting about with Game Center. Like Ping, it does make me wonder if Apple understands that when it comes to social networking, it’s best not to avoid the ‘social’ and ‘networking’ bits.

The good

Game Center has a pretty straightforward interface that shows up the likes of OpenFeint as being even more of a mess than you originally thought they were. I can take or leave (well, if I’m honest, leave; well, if I’m really honest, set fire to) the casino-like gambling table green-fuzz and wood visual appearance, but at least the navigation is fine.

The bad and the bonkers

In the case of Game Center, ‘the bad’ and ‘the bonkers’ are both the same thing. Currently, most of my social gaming happens on Facebook, but via iOS games that happily connect to my Facebook account. I sign in, and immediately I have an arcade-game-style high-score table, populated with my friends’ scores. It’s great, and it’s simple (one click and a sign-in).

Because Apple hates relying on others, it’s eschewed this approach, instead forcing you to go through a protracted set-up to get your Apple ID talking to Game Center, followed by an invite system that’s either by known username or by email (seriously).

The modern web and online services are entirely based around networking, and are successful when these services all talk to each-other. By sealing itself off from the rest of the world and existing social networking (be it Facebook, Twitter or other services), Game Center irks. I don’t doubt it’ll be a success—there are too many iOS gamers and excited developers for it not to be. But it is awkward, unwieldy and unnecessarily time-consuming to deal with, and these are direct opposites to the things Apple has historically been known for.

Update: Game Center also cunningly provides usernames only with friend requests. I’ve already had a request from someone who I’ve no idea who they are. Gnh.

Update 2: ‘The Rev’ writes in the comments: “It’d be nice if it worked, too – the Flight Control leaderboard is showing my first score today, not the better score from my next attempt and not my best score from before Game Center launched.” Oh dear. Follow-up-o-tron: “It’s actually my FIRST since GC – not best since. I’ve done better today and it’s not uploaded. Other people okay, though.” Fire up the Bug Kill Machine, Walter!